Promotur Turismo de Canarias has set in motion an action that is aimed at the golf tourist sector during the 2018 Ryder Cup, considered the most important worldwide golf competition that takes place in Paris this year, from 25th to 30th September. The action used the social network Twitter to reach fans from nine European countries through videos and messages including content connecting the competition with golf tourism in the Canary Islands and the logo “Open 365 días” (open all year round), that highlights the possibility of playing golf any time of the year.
In order to carry out this promotional initiative, an agreement with Ryder Cup itself has been reached, in order to include in the official Twitter profile of the competition, @RyderCupEurope, a video of the Canary Islands to be played just before the video put together by the organisation with the most spectacular moments of the championship. The idea is to show fans pictures of the golf courses in the Canary Islands and the landscapes of the Islands using appealing images including specific golf terms. Turismo de Canarias thinks that the video will surpass a million and a half views.
Nine countries and more than six million impressions
The action, 85% co-funded by the Regional Development European Fund (FEDER), also includes the publication and dissemination of tweets from the Canary Islands profile in that social network until it goes over six million views. Those tweets combine messages of encouragement for the European players with short videos including spectacular images of the islands. The United Kingdom, Ireland, Germany, Austria, Sweden, Spain, Switzerland, France and Holland, are the countries where that new action by Turismo de Canarias can be accessed.
The Ryder Cup is a championship that takes places between Europe and the United States alternatively, where the best European and North American golfers confront each other every two years. This is a sports event with high exposure in the media and the social networks, second only to the Olympic Games and the Football World Cup.