On World Sustainable Gastronomy Day, yesterday 18th June, Canary Islands shared with their followers on Instagram in Spain, the United Kingdom, Germany, France, Italy, Ireland, Norway, Sweden, Belgium and Holland a series of images of traditional Canarian cuisine and local produce from the islands.
The aim of this initiative, organised by Promotur Turismo de Canarias and 85% co-funded by the Regional European Development Fund, was to make the most of this global celebration to turn Canarian cuisine into one more reason for tourists to want to come visit the Islands.
Titled “flavours from our Islands”, the images include cheese, fruit, limpets with mojo sauce, bienmesabe (almond syrup)… because the Islands taste of fruit, tradition, the ocean, the earth, they taste sweet…
This content is part of a strategy that focuses on differentiating the seven island destinations making them stand out from other competitors using aspects connected to their identity. Such is the case of traditional cuisine, which despite not being one of the main reasons behind tourists making the decision to come visit the Canary Islands, it is indeed an added bonus to offer. More and more, visitors value aspects such as sustainable production and consumption as well as the use of local produce and how it is included in the local cuisine on offer.
On the other hand, gastronomy has a great power to attract, over other financial sectors related to tourism, which makes it key when it comes to promoting the development of the Islands.