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Sun, 16/05/2021 - 18:48

Canary Islands aim to consolidate Spanish mainland market at International Tourism Trade Fair

Canary Islands pavilion at FITUR 2021

This year’s more digitalised pavilion will give visitors access to information on their mobile phones to reduce the stand’s ecological footprint and comply with Covid regulations. We’ll showcase the Canary Islands at a state-of-the art stand with images of landscapes and aspects of the Islands to create an immersive effect and convey the uniqueness of the destination.


We’re heading to the 41st International Trade Fair (FITUR) 2021 aiming to consolidate the growth of the Spanish mainland market, the third most important source of tourism for the Canary Islands, which started to rise in 2018 and was the best performing market in the Islands last year despite the disruption of the pandemic.

This year FITUR will include changes to its capacity and format. An online version will take place alongside the in-person event, with virtual visits to avoid crowds.

The Canary Islands will showcase its product in a 1,427 m2 stand featuring a business space for the Canary Islands tourism industry.

State-of-the-art stand

The design we’ve worked on this year at Turismo de Islas Canarias stands out for its luminous effect. The graphic and audiovisual displays are the main attraction, alongside state-of-the-art screens showing the landscapes and aspects of the Islands to create an immersive effect and convey the uniqueness of the destination.

Through this state-of-the-art stand we aim to create a significant visual impact to give strength and personality to the Canary Islands brand, using an innovative approach with high communication potential. The stand includes new 24” touch screens coated with antiviral film against Covid-19 for interactive viewing of the Islands’ resources.

The Canary Islands stand at FITUR was designed with an innovative approach and high communication potential.

We also developed GPS software for tourism resources so that visitors to the stand can select the area they want information about on a map and scan a QR code to access the resource websites for more detailed information. These measures will help to reduce the stand’s ecological footprint and ensure compliance with Covid regulations.

The resources used in the cutting-edge design, which features a large suspended ceiling in the form of a wave and a floor incorporating mappable LED strips, use the effects of light in movement and changing hues to evoke the colours of the ocean, the plant life and the volcanic landscape while showing perfectly synchronised images.

To ensure social distancing and keep direct contact to a minimum, the pavilion includes open meeting spaces, specially adapted promotional materials and designated pathways.

* This campaign is 85% co-financed by the European Regional Development Fund (ERDF).