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The Canary Islands brand has once again walked off with an award, for the video it featured in its campaign entitled “Great memories for life”, which coincided with International Family Day in 2018. On this occasion, Promotur Turismo de Canarias has obtained an accolade at the US International Film & Video Festival, an event held in Los Angeles which has been awarding prizes to top productions from the cinema and video industry for over 50 years.  

This video gained special recognition the Tourism category for being “a quality production which fulfils the purpose of informing, stimulating and educating audiences”. Pieces by over 1,000 candidates entered the competition, with the Canary Islands coming out as one of the winning destinations, alongside Gran Canaria for its video entitled “Fairytale Island” which won the same award. Other destinations to win awards for their productions included Madrid, Germany, Riga, India, Austria, Greece, Portugal, Cannes, Chile and Azerbaijan, among others. 

The Canary Islands, a family destination

The award-winning audiovisual material is the central piece of a campaign which seeks to consolidate the islands as a family destination, motivating tourists to come to the Canaries and enjoy experiences that will provide them with memories to last a lifetime. The campaign was 85% financed by the European Regional Development Fund (FEDER).

The video “What would you like your children to remember?” was filmed at a boarding school in the United Kingdom and took the form of a “social experiment”. For this they organized a reunion for former pupils who hadn’t seen each other for decades and who shared memories and anecdotes from their time at the school, while stressing the fact that their best experiences were those related to the holidays they spent with their parents, fun and free time with the family.