Over the last few days, Promotur Turismo de Canarias has been present at the International Golf Travel Market, (IGTM) the most important golf fair in the world. This year’s event was held in Marrakech from 14th to 17th October, where the Canary Islands were able to showcase their golfing facilities. These comprise an attractive offer thanks to the variety, exclusivity and unique nature of the golf courses on the archipelago, along with perfect weather conditions for play any time of the year.
As it does every year, Turismo de Canarias set up a stand for around twenty or so entities and companies from the golf sector on the islands, with comfortable working areas laid out for meetings. The pavilion’s design featured 20 boxes facilitating favourable networking conditions, fostering business relationships and providing the opportunity for the Canary golfing fraternity to close deals with agents present at the event, namely golf associations, specialist travel agencies, industry professionals and golfers from all around the world.
In addition to running the stand, where the Turismo de Canarias delegation held no less than 41 meetings with a variety of different agents, the Canary Islands brand featured in all online materials, in the opening and closing ceremonies, as well as the golf tournament held around golf courses in Morocco, where the islands’ facilities were promoted to golfers.
Beyond golf products
Apart from providing the ideal platform for the promotion of golf, these kinds of events also offer the opportunity to highlight the many other attractions the Canary Islands have to offer, such as quality cuisine, wellness services, shopping, and so on. In short, it is about diversifying tourist attractions over and above the golf product.
In 2018, global turnover in this sector on the islands totaled some 85 million euros. The daily spend of golf tourists is 28% above average, that is to say, they spend 185 euros a day compared to the average of 144 euros spent by other travellers. Likewise, and taking into account the spend per trip and per person, golfers also spend 33% above the average, 1,596 euros compared to 1,196 euros. Their average stay, meanwhile, stands at 9.1 days, practically the same as other travellers, who stay for an average of 9.3 days.
*The presence of Canary Islands at the IGTM is 85% co-financed by the European Regional Development Fund (FEDER).