On Monday, 6th May, the Canary Island tourist brand received the award for the best stand in the category of Institutions and Autonomous Communities, awarded last January at the latest Fitur event, in Madrid. The Canary pavilion, alongside those of the Catalonian Tourism Agency and Navarra Tourism, was one of the winning stands out of a total of 816 individual exhibition stands representing 165 countries and regions from around the world.
The jury responsible for evaluating the stand highlighted the fact that it “combines the islands’ natural features to perfection, with their waves, the sea, the dunes and woods, by use of the latest technology, as well as creating an impeccable space which invites visitors to move freely around their counters in a cheerful environment”.
A functional space with a high visual impact
Fitur provides a great opportunity to maintain relations with the industry, so accordingly the pavilion should be a key element for creating a favourable space for meetings, but should also be attractive and comfortable for visitors. To this end, the approach by Promotur Turismo de Canarias is to present a stand aimed at both professionals and the general public, because, at the end of the day, the idea is that the end clients can have a clear insight into what the destination can offer them.
The stand’s design contains a great visual impact to welcome its visitors, with differenciated, yet integrated areas inside the pavilion, while also providing a work area designed to cover the needs of Canary tour operators in what are several crucial days, in which business ties with major worldwide tour operators can be strengthened.
This very pavilion, 85% co-financed by the European Regional Development Fund (FEDER), had already won a prize at last year’s World Travel Market as “Best stand for doing business”.
At the award ceremony on Monday, there was a further recognition, for Canary firm El Cardón NaturExperience. The honour was received by its director, Valerio del Rosario, and was awarded in the category of Active Tourism in the national section, for its project entitled “Latitud Tenerife”.
Present at the event was the Secretary of State for Tourism, Isabel María Oliver, the organizing president of Fitur, Luis Gallego, and the president of the IFEMA Executive Committee, Clemente González.