Canary Islands Stickers Win Bronze for Effectiveness at the AD Social Media Awards

The initiative, which has more than 200,000 followers on WhatsApp, was recognised in the Best Community Management category for “achieving significant results for the brand through a strategy without paid advertising, based on conversation, relationship-building and audience engagement”.
Momento de la gala en el que se anuncia el Bronce para los stickers de WhatsApp de Islas Canarias

13/10/2026

Created to bring the essence of the archipelago into the digital world, this initiative transforms popular expressions, references to the distinctive way people speak in the Canary Islands, characters, landscapes, gastronomy and familiar everyday situations into stickers that anyone can download and use in their conversations.

Since its launch last June, the WhatsApp channel has attracted more than 200,000 followers and reached over 2.5 million accounts, 99% of which are based in Spain, the main target audience for this initiative. In addition, its posts have generated more than 30,000 reactions.

Since its launch last June, the WhatsApp channel has reached more than 2.5 million accounts.

The stickers feature well-known local expressions such as “Tremenda calufa”, “Hoy toca tenderete” and “Se me fue el baifo”. They also include characters inspired by the archipelago’s wildlife, nature and traditions, with new designs continually being added to the collection. The community's response was immediate from the outset, with thousands of users sharing the stickers and requesting new collections.

The AD Social Media Awards are organised by Adsocy, Spain’s largest social content and advertising network. The jury is made up of advertising professionals, advertisers, journalists and content creators.