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Tue, 20/03/2018 - 09:53

The latest tourism campaign in the Canaries tops 100 million hits, featuring the slogan #NotWinter Games

The campaign served up 95 million advert banner displays and publications on the Internet, and totted up over 6.7 million views of its videos on Youtube and on social media. In under two weeks, ... ...
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Fri, 16/02/2018 - 09:53

#NotWinter Games, the hottest promotional campaign for the Canary Islands during the Winter Olympic Games

Developed around the concept of #NotWinter Games, and with the aim of promoting the Canary Islands’ most highly valued attribute, namely its excellent climate, Promotur Turismo de Canarias has started ... ...
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Mon, 05/02/2018 - 08:40

“By using the digital enviroment we are able to provide precisely the image we wish to project”

The digital environment has provided the backbone for Promotur Turismo de Canarias in its attempts to reposition the Islas Canarias brand and strengthen its presence in the market, making it the preferred ... ...
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Wed, 27/12/2017 - 13:09

The Canary Islands set out an innovative personalized campaign on Facebook

The Canary Islands tourist brand and social media site Facebook have joined forces to create an innovative digital campaign, whose key elements are personalization and the use of big data. The campaign ... ...
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Thu, 30/11/2017 - 09:03

21 videos spread the Canarian identity in order to generate affectivity towards the brand

These 21 small audiovisual pieces are part of a project from the Canary Islands tourist brand whose main objective is to generate a greater affective bond among nature tourists with the brand through the ... ...