Latest News

In the light of the detection of the first case of coronavirus in the archipelago, Turismo de Islas Canarias has started up a new communication campaign on social media. It takes the form of an international campaign featuring tourists of different nationalities who are enjoying their holidays on the islands, and through their own personal testimonies, are encouraging others to travel to the Canaries.

The aim of this campaign is to offset the negative effects of alarming hoaxes that contrast with what is actually occurring in Tenerife and on the rest of the islands. The videos, with real stories, have been recorded over the last few days, and the intention is to continue making more and broadcasting their content in order to reassure people against the alarm raised by this new virus. 

Positive testimonies

Since last Thursday, 27th February, a team from Turismo de Islas Canarias has been recording, editing and dissemminating videos featuring tourists from England, Spain, France, Italy, Germany and other countries, in which they give their impressions of their holidays in a confident and positive light. The purpose of their message is to avoid causing damage to the image of the Canaries as a holiday destination within the context of a global situation, and to this end the stories told by tourists themselves enjoying perfectly normal holidays on the islands are considered the best promotional message. The campaign includes organic and paid dissemmination of this content in different European countries.  

A safe place for holiday-makers

So, over the next few days, the focus of tourist promotion in the Canaries will be centering on making it known that the islands continue to be a safe location for people to come to for their holidays, with fewer risks than anywhere else in the world, even under the present circumstances, and that their health services are well equipped to handle any eventuality. In this way, information on realistic and effective preventive measures for visitors currently on the islands are being combined with reassuring messages broadcast abroad. The campaign’s final aim is double-edged: to offset possible negative repercussions that may affect bookings in the short term and to establish a positive communicative campaign for when the crisis is over and when everything returns to normal.

Different campaigns as part of the crisis strategy

This campaign is part of the crisis strategy made up of different campaigns such as printing posters for hotels, distributing information videos around airports and seaports, attention to and the dissemmination of updated communication related to the industry and to the international media, and a permanent monitoring of the repercussions on the Canary Islands brand and on the islands caused by the coronavirus crisis.