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Following an agreement with Rakuten TV, the first season of the adventure programme presented by Pilar Rubio will be set in the Canary Islands, where filming has already begun. This is the first time a streaming platform has chosen an international format, bringing together eight influencer contestants of eight nationalities who’ll compete to become Europe’s greatest explorer. The promotion is part of the new advertising formulas we’re developing to raise awareness of the Canary Islands destination by giving the region a greater international profile and increased publicity.

Through Discovering Canary Islands, audiences will not only learn about Canary Islands landscapes, but will also discover local culture and traditions. The production will highlight values such as a spirit of adventure, resistance, vitality, enjoyment, an appreciation of the surroundings, and caring for the environment – elements that are in perfect harmony with the discourse of the Canary Islands brand.

The programme contestants are eight well-known influencers of different nationalities who’ll battle it out in several trials of strength, ingenuity and skill in a dynamic race across the eight islands in six episodes.

Discovering Canary Islands, a reality show where the participants are eight well-known influencers of different nationalities, will showcase the landscapes, culture and traditions of the Canary Islands.

The profiles of presenter Pilar Rubio (more than 7.5 million followers on Instagram) and the contestants will create considerable interest in the brand, not only through the screening of each episode, but also due to all the international conversation generated.

As a Rakuten TV original, screening is guaranteed in 42 European countries in more than 90 million homes and will undoubtedly help to position the Canary Islands as a leading tourism destination. The adventure reality show will premiere in the second half of the year, but will remain available exclusively on the producer’s linear and on-demand TV, ensuring a constant international presence.

The screening of Discovering Canary Islands in 42 European countries, in more than 90 million homes, will help to position the Canary Islands as a leading tourism destination.

The promotion is part of the advertising formulas we’re developing to raise awareness and give the region a greater international profile and increased publicity through content marketing, a technique that involves creating, publicising and sharing relevant content about the Canary Islands with the target audience. Through interaction with the participants, the series currently being filmed by Rakuten TV will create quality entertainment content, showcasing the Islands’ tourism resources and products naturally and non-invasively in a family programme.

The quality entertainment content of Discovering Canary Islands will showcase the Canary Islands tourism product naturally and non-invasively.

The format of the contest, in which participants have to successfully complete adventure challenges in the Islands, will bring the region into the entertainment sphere, creating an audiovisual asset made expressly for the brand that’s perfectly in line with the latest trends in TV viewing habits.

With this action we’re starting a totally innovative strategy in the field of tourism promotion, with a format that’s new in its category, as it’s the first time a streaming platform has focused on an international series, with eight contestants from eight different countries.