The Canary Islands once again named Europe’s best destination for connectivity management at Routes Europe

Airlines have recognised Turismo de Islas Canarias’ strategy for the fifth time, following the archipelago’s success in operating with 52 airlines across 765 routes to 34 countries, while also advancing new direct connections with Canada. These recognitions as Europe’s best destination add to the two awards previously obtained at World Routes.
Islas Canarias, mejor destino europeo en gestión de la conectividad en Routes Europe

The Canary Islands have once again been chosen by airlines as the best European destination for connectivity management at Routes Europe, the leading continental forum specialised in this field—an award that recognises Turismo de Islas Canarias’ consolidation as a benchmark in route development strategy.

The award highlights a long-term strategy based on collaboration with airlines, intensive use of market intelligence, innovative tourism promotion, and an incentive model aligned with European regulations. This approach has helped reduce uncertainty, strengthen the profitability of operations, and consolidate the Canary Islands as a reliable partner for the growth of new routes.

This strategy does not aim to increase overall visitor volumes, but rather to open new markets, attract higher-value visitors, and strengthen a more balanced and sustainable tourism model for all the Islands from an economic, social, and environmental perspective.

Turismo de Islas Canarias’ strategy is not aimed at increasing visitor volumes to the destination, but rather at opening new markets and strengthening a more balanced and sustainable tourism model.

Currently, the Canary Islands operate with 52 airlines across 765 routes connecting 34 countries, a network representing 23.5 million inbound seats and an average of 1,000 daily flights, with peaks of up to 1,300 movements during peak activity periods.

This leadership is also supported by the progressive diversification of source markets. Beyond the United Kingdom, Germany, and Spain, the archipelago has strengthened its presence in new European source markets and is advancing in long-haul connectivity with a strategy aimed at expanding opportunities and attracting higher value-added visitor profiles.

One of the most recent examples of this evolution is the announcement of new direct routes with Canada, connecting Tenerife South and Gran Canaria with Toronto and Montreal. These connections represent a strategic step in opening the North American market and further strengthen the Canary Islands’ international positioning at a time when airlines are recognising the destination’s successful connectivity management strategy.