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• Promotur Turismo de Canarias sponsors the ‘Perfect Eagle Golf Trophy’, one of the most renowned international golf tournaments held in the exclusive ‘La Fontana’ club in Vienna and which will be attended by more than a hundred executives with high purchasing power.

The Canary Islands brand is visiting Vienna this weekend to display its potential as a golf destination before 120 business people with high purchasing power who have confirmed their attendance at the Perfect Eagle Golf Trophy. This is one of the most prestigious international tournaments and is held at the exclusive ‘La Fontana’ golf club in the Austrian capital. The event’s sponsor aims to advertise the archipelago to more than a hundred business people holding positions in large companies, many of them chairpersons or in senior positions, who are largely influential in their circles.

The image of the islands will be advertised during the event and share the stage with Turespaña, Promotur Turismo de Canarias’ joint sponsor. Also coinciding with the championship, one of the most prestigious magazines in Austria, south Germany and Switzerland (recently launched), Golf Perfect Eagle, is to publish a report on the Canary Islands with the issue being distributed to 481 golf clubs.

Golfing enjoys high prestige in Austria due to the large number of golf courses (156) and federated players (153,225), which is a good indicator of the potential client targets that choose destinations with unique golf courses to go to on their trips.

The practice of this sport is the kind of active tourism that best projects a high-quality destination to potential tourists. Fifty-eight per cent of golfers who visit the Canary Islands stay in 4 and 5-star hotels and require sophisticated cuisine, as well as playing on various courses during their visit and enjoying the beaches and the climate.

The golfing tourist that travels to the Canary Islands spends 33 per cent more and their household incomes are well above average: 29 per cent have a gross annual salary of between 48,001 and 84,000 euros and more than 42 per cent earn over 84,000 euros.